为了更好地支持数字工作空间，企业正推进内容管理基础设施和应用的更新换代。当IT负责人想要制定企业内容管理战略计划时，就可以参考这个战略路线来指导投入。
Enterprisesare modernizing their content management infrastructures and applications tosupport digital workplace initiatives better. IT leaders developing a strategicplan for enterprise content management can use this road map to guide theirinvestments.
重要发现
Key Findings
建立灵活有效的基础设施、业务应用以管理迅速增长的内容，支持数字工作空间建设，这两种需求推动组织考虑部署企业内容管理的战略路线。
The need to build agilecost-effective infrastructures and business applications to manage the rapidgrowth of content and to support digital workplace initiatives is drivingorganizations to implement a strategic road map for their enterprise contentmanagement (ECM) initiatives.
许多企业有些不成体系的方法和平台满足企业内容管理需求。但这些方法明显不是商业结果导向。
Many organizations have fragmentedapproaches and platforms to support their ECM needs. These approaches aretypically not linked to the required business outcomes.
提升工作效率和投资回报率的期望要求IT负责人评估收益和内容管理项目。
Increased business expectationsfor improved efficiencies and ROI demand that IT leaders are able to measurethe benefits and justify content management (CM) projects.
不完善的内容管理政策和流程导致成本和风险随着内容量增多而不断增长。企业需要承担更大的责任来管理他们的内容。
Inadequate information governancepolicies and processes are resulting in both increased costs and risks as thevolume of content grows. Businesses need to assume greater responsibilities formanaging their content.
随着对用户体验的关注、对员工获得更多技术层面影响力的关注，企业对移动的、直观的内容获取方式的需求也越来越迫切。
With a stronger focus on the userexperience and employees gaining more influence on technology direction, thereis growing demand for mobile, accessible and intuitive content managementoptions.
建议
Recommendations
评估和设定通过企业内容管理战略可实现的战略目标和策略目标。
Assess and capture the strategicand tactical business objectives to which a solid ECM strategy can contribute.
确定支撑企业内容管理战略所需的资源。将解决方案落实到合适的资源组成，如：人力、流程/管理、技术。
Identify and categorize thelandscape required to support the ECM strategy. Divide the solution into itsappropriate constituent components: people, process/ governance and technology.
评估现有的内容管理平台和应用，确定提升效率和获得更高投资回报率的机会。新的、基于云端的内容管理是值得考虑的备选方案。
Assess the current CM platformsand applications and identify consolidation opportunities to improve efficienciesand provide better ROI. New cloud-based CM alternatives should be considered.
